Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes /: antecedents, elements and outcomes. (2020)

• Record Type: Book
• Further Information: Note: Edited by Izabela Kowalik.
• Editors: Kowalik, Izabela
• Contents: Introduction 1. The entrepreneurial marketing concept and instant internationalization of firms Izabela Kowalik 2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study Lidia Danik 3. Antecedents of entrepreneurial marketing, a conceptual framework Ewa Baranowska-Prokop and Elżbieta Duliniec 4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis Izabela Kowalik and Agnieszka Pleśniak 5. Antecedents of entrepreneurial marketing, an empirical assessment Izabela Kowalik and Agnieszka Pleśniak 6. Consequences of entrepreneurial marketing, an empirical assessment Tomasz Sikora 7. International entrepreneurial marketing in the context of transition and mature markets Izabela Kowalik, Lidia Danik and Elena Pawęta Appendix I. The standardized error of estimation Appendix II. Case studies Case study 1. Network relationships of Italian luxury furniture producer Lidia Danik and Giorgia Masili Case study 2. P.P.H.U "Adamczyk" Katarzyna Kowalska
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.802; New business enterprises -- Marketing; New business enterprises -- Management; Marketing -- Management; International business enterprises -- Management; Export marketing
• Languages: English
• ISBNs: 9781000063219; 9781000063172; 9781000063196; 9781003034261
• Related ISBNs: 9780367456399
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.