Transgenerational Marketing : Evolution, Expansion, and Experience /: Evolution, Expansion, and Experience. (2020)

• Record Type: Book
• Further Information: Note: Rajagopal.
• Authors: Rajagopal
• Contents: About the Author Acknowledgements Preface Section I: Theoretical Foundations Chapter 1 Evolution of Marketing Scholarship Chapter 2 Transgenerational entrepreneurship Section II: Growth of Functional Perspectives Chapter 3 Generations of Innovation and Technology Chapter 4 Growth of Supply Chain Management Chapter 5 Evolution of Decision making in Marketing Chapter 6 Development of Consumer Behavior Chapter 7 Industrial Marketing across Generations Section III: Global Transformations Chapter 8 Shifts in Market Competition Chapter 9 Business Diplomacy and Corporate Social Initiatives Chapter 10 Next Generation Market and Consumerism Index Terms​.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (298 pages)
• Subjects: Business; Management science; Marketing; Management; Industrial management; Globalization; Markets; Business & Economics -- Production & Operations Management; Business & Economics -- International -- General; Research & development management; Market research; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: English
• ISBNs: 9783030339265
• Related ISBNs: 9783030339258
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.