Interkulturelle Wirtschaftspsychologie. (2019)

• Record Type: Book
• Further Information: Note: Petia Genkova.
• Authors: Genkova, Petia
• Contents: Kulturvergleichende Psychologie: Gegenstand, theoretische Konzepte und Interkulturelle Perspektiven.- Methoden und methodische Probleme der Kulturvergleichenden Psychologie.- Kulturelle Universalien.- Interkulturelle Kommunikation und Kompetenz.- Wahrnehmung.- Emotion.- Motivation.- Kognition.- Persönlichkeit.- Sozialpsychologie und Kultur.- Entwicklungspsychologie.- Gesundheit und Kultur.- Migration.- Interkulturelle Werbung und Marketing.- Interkulturelle Personalentwicklung und Führung.- Diversity und Diversity Management.
• Edition: 1. Aufl. 2019
• Publisher Details: Berlin, Heidelberg : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (380 pages)
• Subjects: Psychology; Applied psychology; Personnel management; International economics; Intercultural communication; Marketing; Business & Economics -- Human Resources & Personnel Management; Psychology -- Applied Psychology; Business & Economics -- International -- Economics; Language Arts & Disciplines -- Communication Studies; Business & Economics -- Marketing -- General; Personnel & human resources management; Occupational & industrial psychology; International economics; Communication studies; Sales & marketing; Psychology -- Industrial & Organizational Psychology; Economics--Psychological aspects
• Languages: German
• ISBNs: 9783662584477
• Related ISBNs: 9783662584460
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.