Using installed base selling to maximize revenue a step-by-step approach to achieving long-term profitable growth /: a step-by-step approach to achieving long-term profitable growth. (2020)

• Record Type: Book
• Further Information: Note: Remi Gicquel, Paul-André Lambert.
• Other Names: Gicquel, Remi; Lambert, Paul-André
• Contents: Part I: The Strategy -- Chapter 1: Installed Base Selling -- Chapter 2: Winning with Installed Base Selling -- Chapter 3: From Sales Strategy to Profitable Growth -- Part II: The Benefits -- Chapter 4: Why Installed Base Selling Matters -- Part III: The Execution -- Chapter 5: The Digital Installed Base Selling Transformation -- Chapter 6: Installed Base Selling and Sales Coverage -- Chapter 7: Installed Base Selling, a Company Culture -- Chapter 8: Practical Implementation -- Chapter 9: Conclusion -- Appendix A: Definitions and Concepts -- Appendix B: Installed Base Assessment.
• Publisher Details: Berkeley, CA : Apress
• Publication Date: 2020
• Extent: 1 online resource (154 p.)
• Subjects: 658.85; Selling; Selling; Electronic books
• Languages: English
• ISBNs: 9781484251461; 1484251466
• Related ISBNs: 1484251458; 9781484251454
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.