Strategic social marketing. (2019)

• Record Type: Book
• Further Information: Note: Jeff French, Ross Gordon.
• Authors: French, Jeff; (Lecturer in marketing), Gordon, Ross
• Contents: Chapter 1: The Role and Contribution of Social Marketing; Chapter 2: Social Marketing Principles; Chapter 3: Strategic Social Marketing; Chapter 4: Systems Social Marketing; Chapter 5: Critical Social Marketing; Chapter 6: Planning and Designing Social Marketing Intervention; Chapter 7: Creating Value in Social Marketing; Chapter 8: The Social Marketing Contribution to Social Programme Design; Chapter 9: Embedding Social Marketing Within Social Programmes; Chapter 10: Applying Behavioural Theory and Science in Social Marketing; Chapter 11: Research Perspectives and Social Marketing; Chapter 12: Qualitative Research and Social Marketing; Chapter 13: Quantitative Research and Social Marketing; Chapter 14: Social Marketing’s contribution to the big behavioural influence tool box; Chapter 15: The Social Marketing Mix
• Edition: Second edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8; Social marketing
• Languages: English
• ISBNs: 9781526471635
• Related ISBNs: 9781526446039; 9781526446046
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.