Werte und Metaphern in der Unternehmenskommunikation : Sensemaking, Mindset, Sprache /: Sensemaking, Mindset, Sprache. (2019)

• Record Type: Book
• Further Information: Note: Ulrike Buchholz, Annika Schach, Victoria von der Haar.
• Authors: Buchholz, Ulrike; Schach, Annika; von der Haar, Victoria
• Contents: Einleitung.- Werteorientierte Unternehmensführung und Kommunikationsmanagement.- Wertevermittlung durch Sprache und Text.- Metaphern in der werteorientierten Unternehmenskommunikation.
• Edition: 1. Aufl. 2019
• Publisher Details: Wiesbaden : Springer VS
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (86 pages)
• Subjects: Social sciences; Public relations; Business & Economics -- Public Relations; Public relations; Language Arts & Disciplines -- Communication Studies; Communication studies
• Languages: German
• ISBNs: 9783658264499
• Related ISBNs: 9783658264482
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.