Wine Tourism Destination Management and Marketing : Theory and Cases /: Theory and Cases. ([2019])

• Record Type: Book
• Further Information: Note: Marianna Sigala, Richard N.S. Robinson, editors.
• Editors: Sigala, Marianna; Robinson, Richard N. S
• Contents: 1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourists perception of winescape in Central Otago, New Zealand -- 4. The image of a wine tourist and impact on self-image congruity -- 5. Seeking the typical characteristics of wine tourists in South Greece -- 6. Motivations of wine travellers in rural Northeast Iowa -- 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece" -- 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia -- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape -- 10. Effects of the World Heritage Label in Champagne Region -- 11. Wine and Food Events: experiences and impacts -- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival -- 13. Wine Tourism: balancing core product and service dominant strategies -- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal -- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences -- 16. Developing a destination within a destination: The dArenberg Cube, the iconic monument of experiences that synergise wine, tourism and art -- 17. Georgian wine museum is making a strategic decision -- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux -- 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese -- 20. Life cycle of wine routes: North Portugals perspective -- 21. Wine routes and tourism potential in Turkey -- 22. Wine trails in the Czech Republic -- 23. Supporting tourists mobility in wine destinations: the hop-on h op-off bus in Swan Valley, Western Australia -- 24. Seeking Differentiation: Queensland Australias 'Strangebird Wine Trail -- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis -- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany -- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey -- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements -- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete -- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy -- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia -- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models -- 33. Positioning the Current Development of Chinas Wine Tourism Destinations: A Netnography Approach -- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete -- 35. Economic impacts of a developing wine tourism industry in Iowa -- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus -- 37. Metsovo as a wine tourism destination -- 38. Epilogue -- An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 663.2; 338.4791; Wine tourism
• Languages: English
• ISBNs: 9783030004378; 3030004376
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on July 26, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.