The Art of CRM : Proven strategies for modern customer relationship management /: Proven strategies for modern customer relationship management. (2019)

• Record Type: Book
• Further Information: Note: Max Fatouretchi.
• Authors: Fatouretchi, Max
• Contents: Table of ContentsWhat is CRM?Getting to Know Your CustomerConceptualizing the CRM Design from Business RequirementsArchitecting Your CRM Solution – Preparing for Today and TomorrowUtilizing Artificial Intelligence and Machine Learning in Your CRM StrategyGDPR and Regulatory ComplianceCRM Integration StrategiesCloud Versus On-Premise Versus Hybrid – The Deployment of a CRM PlatformCRM Differentiators.
• Publisher Details: Birmingham : Packt Publishing
• Publication Date: 2019
• Extent: 1 online resource (360 pages)
• Subjects: Computers -- Enterprise Applications -- Business Intelligence Tools; Computers -- Software Development & Engineering -- General; Operational research; Enterprise software; Computer programming / software development; Computers -- Enterprise Applications -- General
• Languages: English
• ISBNs: 9781789531237; 1789531233
• Related ISBNs: 9781789538922
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.