The customer obsessed company : why customer success is becoming the only competitive advantage /: why customer success is becoming the only competitive advantage. (2019)

• Record Type: Book
• Further Information: Note: Nick Mehta.
• Authors: Mehta, Nick, 1977-; Pickens, Allison
• Other Names: Martinez, Maria writer of supplementary textual content.
• Contents: Foreword ix; Maria Martinez, Executive vice president & chief customer experience officer at Cisco Part I Why Customer Success Became Standard 1 Chapter 1 Customer Success: What It is and Why It Affects Everything 3 Chapter 2 Customer Success: It’s Not Just for Silicon Valley 21 Chapter 3 The Customer Success Job Market is Taking Off 35 Chapter 4 Reason #1: Customer Success Stops Churn—The Silent Business Killer 45 Chapter 5 Reason #2: Customer Success is a Growth Engine—If You Move from Defense to Offense 53 Chapter 6 Reason #3: Your Customers Want It 65 Chapter 7 Reason #4: Even the Money People Are in Love with Customer Success 79 Part II Baking Customer Success Into Every Aspect of Your Business Model 89 Chapter 8 It Can’t Be Delegated 91 Chapter 9 Product: Design from the Start for Customer Success 103 Chapter 10 Marketing: Your Job Doesn’t End with the Lead 121 Chapter 11 Sales: Customer Success is Your Differentiator 129 Chapter 12 Services: Go from Hours to Outcomes 141 Chapter 13 Support: Go from Reactive to Proactive 151 Chapter 14 Finance: The New Scoreboard 161 Chapter 15 IT: The New Mission for the CIO 171 Chapter 16 HR: Happy Employees Take Better Care of Customers 179 Chapter 17 Avoiding Customer Success Silos 191 Part III Implementation Issues 195 Chapter 18 The First Step: Launching CS in an Established Business 197 Chapter 19 Leadership: What Kind of Leader Do I Need for Customer Success? 215 Chapter 20 Organizational Structure: Should Customer Success Be Part of Sales or Its Own Org? 227 Chapter 21 Roles and Responsibilities: Who Owns Renewals and Revenue? 239 Chapter 22 Budget: How Much Should I Spend on Customer Success? 251 Chapter 23 Monetization: Should I Charge for Customer Success to Boost Profitability? 263 Chapter 24 Metrics: How Do I Measure Customer Success? 273 Chapter 25 Scaling: How Do I Grow Customer Success without Throwing People at It? 295 Chapter 26 Technology: What System Do I Use? 301 Chapter 27 Professional Development: How Can I Develop My Leaders and My Team? 317 Chapter 28 Inclusion: How Can I Create a Diverse Team? 333 Chapter 29 Next Steps to Take 339 Notes 345 Acknowledgments 347 About the Authors 351 Index 353
• Edition: 1st
• Publisher Details: Hoboken, New Jersey : John Wiley & Sons, Inc
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.812; Customer relations; Customer services; Success in business
• Languages: English
• ISBNs: 9781119572732
• Related ISBNs: 9781119572756
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.