Retail advertising and promotion. (2011)

• Record Type: Book
• Further Information: Note: Jay Diamond.
• Other Names: Diamond, Jay
• Contents: 1. Introduction to Advertising1.1.The Impact of Advertising on the Retail Industry1.2.Ethics and Social Responsibility in Today's Advertising Arena2. Planning the Advertising Program2.1.Pre-planning: Researching the Target Markets2.2.Targeting the Multicultural Markets2.3.Planning and Budgeting Strategies2.4.In-house and External Resources for Advertising Development3. The Advertising Media3.1.Newspapers3.2.Magazines3.3.Television and Radio3.4.Direct Marketing: The Internet, Social Networking and Direct Mail3.5.Outdoor Advertising4. Creating the Advertising4.1.Print Media4.2.Broadcast Media5. Promotional Tools Used by Retailers5.1.Special Events5.2.Visual Merchandising5.3.Public Relations: Promoting and Advancing the Retailer's Image.
• Publisher Details: New York : Fairchild Books
• Publication Date: 2011
• Extent: 1 online resource (448 pages)
• Subjects: 659.1; Advertising; Sales promotion
• Languages: English
• ISBNs: 9781609019723; 1609019725
• Related ISBNs: 9781563678981
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.