Language as commodity : global structures, local marketplaces /: global structures, local marketplaces. (©2008)

• Record Type: Book
• Further Information: Note: Edited by Peter K.W. Tan and Rani Rubdy.
• Other Names: Rubdy, Rani; Tan, Peter K. W
• Contents: Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.
• Publisher Details: London New York : Continuum
• Publication Date: 2008
• Copyright Date: 2008
• Extent: 1 online resource (xiii, 228 pages), illustrations
• Subjects: 306.44; Language and languages -- Economic aspects; Language and languages -- Political aspects; Language and culture; Language spread; Communication, International; LANGUAGE ARTS & DISCIPLINES -- Linguistics -- Sociolinguistics; Communication, International; Language and culture; Language and languages -- Economic aspects; Language and languages -- Political aspects; Language spread; Sprache; Globalisierung; Sprachpolitik; Handelsware; économie -- langage -- études diverses; anglais (langue) -- économie -- études diverses; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781441123985; 1441123989; 1282873571; 9781282873575
• Related ISBNs: 1847064221; 9781847064226; 184706423X; 9781847064233
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.