Erfolgreiches produktmanagement : tool-box für das professionelle produktmanagement und produktmarketing /: tool-box für das professionelle produktmanagement und produktmarketing. (2019)

Record Type:
Book
Title:
Erfolgreiches produktmanagement : tool-box für das professionelle produktmanagement und produktmarketing /: tool-box für das professionelle produktmanagement und produktmarketing. (2019)
Main Title:
Erfolgreiches produktmanagement : tool-box für das professionelle produktmanagement und produktmarketing
Further Information:
Note: Klaus J. Aumayr.
Authors:
Aumayr, Klaus J
Contents:
Produktmanagement: Positionierung, Kernkompetenzen und organisatorische EinbindungProduktmarketing: Strukturen, Erfolgsfaktoren und praktische HilfsmittelProzessorientiertes Produktmanagement: Arbeitsprozesse, Prozessorientiertes Marketing und Innovationsmanagement.
Edition:
5. Aufl
Publisher Details:
Wiesbaden, GERMANY : Springer Gabler
Publication Date:
2019
Extent:
1 online resource, illustrations
Subjects:
650
Economics
Marketing
Economics/Management Science
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Reference
BUSINESS & ECONOMICS -- Skills
Electronic books
Electronic books
Languages:
German
ISBNs:
9783658253660
3658253665
Related ISBNs:
9783658253653
3658253657
Notes:
Note: Includes bibliographical references and index.
Note: Online resource; title from PDF title page (EBSCO, viewed April 17, 2019).
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.412229
Ingest File:
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