Business Development : Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen /: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen. (2019)

• Record Type: Book
• Further Information: Note: Andreas Kohne.
• Authors: Kohne, Andreas
• Contents: Business Development: Rolle, Rollenprofil, Organisationseinheit, Prozess - Portfoliostruktur, -managegement und -lebenszyklus - Ressourcen - Zielmarkt - Marktbearbeitungsstrategie - Fallstudie - In sechs Schritten zum Business Development.
• Edition: Second edition
• Publisher Details: Wiesbaden : Springer Vieweg
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (129 pages)
• Subjects: Computer science; Information systems; Information technology; Management; Marketing; Sales management; Computers -- Online Services -- General; Business & Economics -- Information Management; Business & Economics -- Management; Business & Economics -- Marketing -- General; Business & Economics -- Sales & Selling; Computer networking & communications; Business mathematics & systems; Management & management techniques; Sales & marketing; Computers -- Social Aspects -- Human-Computer Interaction; Information technology: general issues
• Languages: German
• ISBNs: 9783658247225
• Related ISBNs: 9783658247218
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.