Competitive advantage of customer centricity. (2017)

• Record Type: Book
• Further Information: Note: By Sathit Parniangtong.
• Authors: Parniangtong, Sathit
• Contents: Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity -- A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers' Diverse Needs.
• Publisher Details: Singapore : Springer Singapore Imprint Springer
• Publication Date: 2017
• Extent: 1 online resource (XV, 330 pages 140 illustrations, 35 illustrations in color.)
• Subjects: 658.812; Business; Marketing research; Customer relations -- Management; Leadership; Business; Customer relations -- Management; Leadership; Marketing research
• Languages: English
• ISBNs: 9789811044427; 9811044422; 9811044414; 9789811044410
• Related ISBNs: 9811044414; 9789811044410
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.