E-Consumers in the era of new tourism. (2016)

• Record Type: Book
• Further Information: Note: Erkan Sezgin.
• Editors: Sezgin, Erkan
• Contents: Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.
• Publisher Details: Singapore : Springer
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 910.688; Travel -- Computer network resources; Tourism -- Computer network resources; SCIENCE -- Earth Sciences -- Geography; TRAVEL -- Budget; TRAVEL -- Hikes & Walks; TRAVEL -- Museums, Tours, Points of Interest; TRAVEL -- Parks & Campgrounds; Tourism -- Computer network resources; Travel -- Computer network resources; Business and Management; Tourism Management; e-Business/e-Commerce; Marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811000874; 9811000875; 9811000859; 9789811000850
• Related ISBNs: 9789811000850
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed January 28, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.