Social customer relationship management : grundlagen, anwendungen und technologien /: grundlagen, anwendungen und technologien. (2017)

• Record Type: Book
• Further Information: Note: Rainer Alt, Olaf Reinhold.
• Authors: Alt, Rainer; Reinhold, Olaf
• Contents: Einleitung.- Social CRM-Anwendungsbeispiele.- Social CRM-Anwendungssysteme.- Social CRM-Gestaltungsbereiche.- Zusammenfassung und Ausblick.
• Publisher Details: Berlin, [Germany] Heidelberg, [Germany] : Springer Gabler
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (127 pages), illustrations (some color)
• Subjects: 658.812; Customer relations -- Management; Social media -- Economic aspects; Customer relations -- Management; Social media -- Economic aspects
• Languages: German
• ISBNs: 3662527901; 9783662527900
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.