Handbuch Marketing-Controlling : Grundlagen – Methoden – Umsetzung /: Grundlagen – Methoden – Umsetzung. (2017)

• Record Type: Book
• Further Information: Note: Herausgegeben von Christopher Zerres.
• Editors: Zerres, Christopher
• Contents: Grundlagen -- Strategisches Marketing-Controlling -- Operatives Marketing-Controlling -- Exkurs: Balanced Scorecard -- Institutionelle Perspektive.
• Edition: 4. Aufl. 2017
• Publisher Details: Berlin, Heidelberg : Springer Berlin Heidelberg Imprint: Springer Gabler
• Publication Date: 2017
• Extent: 1 online resource (VIII, 517 S. 138 Abb.)
• Subjects: 658.8; Marketing -- Management -- Handbooks, manuals, etc; Controllership -- Handbooks, manuals, etc; Industrial management -- Handbooks, manuals, etc; Controllership; Industrial management; Marketing -- Management; Electronic books; Handbooks and manuals
• Languages: German
• ISBNs: 3662504065; 9783662504062
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.