Business relationship management and marketing : mastering business markets /: mastering business markets. ([2015])

• Record Type: Book
• Uniform Title: Geschäftsbeziehungsmanagement.
• Further Information: Note: Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors.
• Editors: Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar
• Contents: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships -- Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.
• Publisher Details: Heidelberg : Springer Berlin
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 658.8; Industrial marketing; Relationship marketing; Marketing -- Key accounts; Sales management; Customer relations -- Management; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Customer relations -- Management; Industrial marketing; Marketing -- Key accounts; Relationship marketing; Sales management; Electronic books
• Languages: English
• ISBNs: 9783662438565; 3662438569
• Related ISBNs: 3662438550; 9783662438558
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed October 14, 2014).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.