Vertriebsprognosen. (2019)

• Record Type: Book
• Further Information: Note: Jörg B. Kühnapfel.
• Other Names: Kühnapfel, Jörg B
• Contents: Intro; Was Sie in diesem essential finden können; Vorwort; Inhaltsverzeichnis; 1 Prognosen als Grundlage der Vertriebsplanung; 2 Warum ist der Forecast wichtig?; 3 Warum ist es so schwer, einen guten Forecast zu erstellen?; 4 Arten von Forecasts; 4.1 Top-down-Forecasts; 4.2 Bottom-up-Forecasts; 4.3 Expertenmodelle; 5 Optimierung von Forecasts; 6 Anwendungsbeispiel: Der Forecast eines Maschinenbauers; 7 Fazit; Was Sie aus diesem essential mitnehmen können; Literatur
• Edition: 2. Auflage
• Publisher Details: Wiesbaden, Germany : Springer Gabler
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.81; Sales forecasting -- Case studies; Sales forecasting -- Data processing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Sales forecasting; Sales forecasting -- Data processing; Electronic books; Case studies
• Languages: German
• ISBNs: 9783658249335; 3658249331
• Related ISBNs: 9783658249328; 3658249323
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF file page (EBSCO, viewed January 28, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.