Digital customer experience : mit digitalen Diensten Kunden gewinnen und halten /: mit digitalen Diensten Kunden gewinnen und halten. ([2019])

• Record Type: Book
• Further Information: Note: Hrsg., Susanne Robra-Bissantz, Christoph Lattemann.
• Editors: Robra-Bissantz, Susanne; Lattemann, Christoph, 1970-
• Contents: Grundlagen und Perspektiven - Design und Rahmenbedingungen - Konzepte für den stationären Einzelhandel - Mobil und smart: Wearables, mobile Applikationen, AR/VR - Sozial und kooperativ: Social-Media-Strategien, Crowd Sourcing/Crowd Services, Sharing Economy.
• Publisher Details: Wiesbaden, Germany : Springer Vieweg
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.812; Customer services; Internet marketing; Electronic commerce; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Customer services; Electronic commerce; Internet marketing; Electronic books
• Languages: German
• ISBNs: 9783658225421; 3658225424
• Related ISBNs: 9783658225414
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed November 29, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.