SoLoMo - Always-on im Handel : Die soziale, lokale und mobile Zukunft des Shopping /: Die soziale, lokale und mobile Zukunft des Shopping. ([2016])

• Record Type: Book
• Further Information: Note: Gerrit Heinemann, Christian W. Gaiser.
• Authors: Heinemann, Gerrit; Gaiser, Christian W
• Contents: Always-on und Always-in-Touch – das neue Kaufverhalten.- Social Commerce als Basisfaktor Nr. 1 des SoLoMo.- Location-based Services als Basisfaktor Nr. 2 des SoLoMo.- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo.- Empirische Studie von kaufDA – Status und Potenziale von Location-based Services.
• Edition: 3., überarbeitete und aktualisierte Auflage
• Publisher Details: Fachmedien Wiesbaden : Springer Gabler
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource
• Subjects: 658.872; Electronic commerce; Mobile commerce; Social media; Location-based services; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Electronic commerce; Location-based services; Mobile commerce; Social media; Electronic books
• Languages: German
• ISBNs: 9783658135454
• Related ISBNs: 365813545X; 9783658135447
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.