Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies /: Einführung in die Medienwirtschaft mit Case-Studies. (2015)

• Record Type: Book
• Further Information: Note: Mike Friedrichsen, Johanna Grüblbauer, Peter Haric.
• Authors: Friedrichsen, Mike; Grüblbauer, Johanna; Haric, Peter
• Contents: Mediengüter und Mediengattung.- Medienmärkte und -unternehmen.- Nachfrage von Mediengütern.- Media Management Basics.- Cases: Management traditioneller Medienhäuser.- Cases: Management von Creative Media-Unternehmen am Beispiel der Musikindustrie.- Cases: Management digitaler Medienunternehmen.- Strategie-Pfade im Vergleich: Bloomberg, Thomson Reuters, Google, Axel Springer AG.
• Edition: Second edition
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (226 pages)
• Subjects: Business; Management science; Industrial management; Business & Economics -- Management Science; Business & management; Business & Economics -- Industries -- Media & Communications Industries; Media, information & communication industries
• Languages: German
• ISBNs: 9783658095017
• Related ISBNs: 9783658095000
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.