Messen machen markte : Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge /: Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge. (©2016)

• Record Type: Book
• Further Information: Note: Dieter S. ter Weiler, Kai Ludwigs, Bernd Lindenberg, Björn Jopen.
• Authors: Ter Weiler, Dieter S; Ludwigs, Kai; Lindenberg, Bernd; Jopen, Björn
• Contents: Von der Messe zur KundenmesseMessen und MarketingMessen messbar machenUmsetzung des Messeaktionsprogramms.
• Edition: 9., aktualisierte Auflage
• Publisher Details: Wiesbaden : Springer
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (xvii, 284 pages)
• Subjects: 659.152; Trade shows; International trade; Marketing; BUSINESS & ECONOMICS -- Advertising & Promotion; International trade; Marketing; Trade shows; Electronic books
• Languages: German
• ISBNs: 9783658085896; 3658085894
• Related ISBNs: 3658085886; 9783658085889
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.