Marktpsychologie : Grundlagen und Anwendung /: Grundlagen und Anwendung. (2016)

• Record Type: Book
• Further Information: Note: Gerhard Raab, Alexander Unger, Fritz Unger.
• Authors: Raab, Gerhard; Unger, Alexander; Unger, Fritz
• Contents: WissenschaftslehreKognitionstheorienEntwicklungs- und PersönlichkeitspsychologieVon der Wahrnehmung über das Lernen zum GedächtnisMotivations- und EmotionstheorienTheorien zu Macht, Kontrolle und AustauschTheorie der Laienepistemologie.
• Edition: Fourth edition
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (430 pages)
• Subjects: Business; Management science; Marketing; Management; Sales management; Business & Economics -- Management; Business & Economics -- Sales & Selling; Management & management techniques; Sales & marketing; Business & Economics -- Marketing -- General
• Languages: German
• ISBNs: 9783658020675
• Related ISBNs: 9783658020668
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.