Time and media markets. (2003)

• Record Type: Book
• Further Information: Note: Edited by Alan B. Albarran, Angel Arrese.
• Other Names: Albarran, Alan B; Arrese, Angel
• Contents: Time and media markets: an introduction / Alan B. Albarran and Angel Arrese -- Media and representations of time / Jacques Durand -- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick -- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund -- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver -- Time management and CNN strategies (1980-2000) / Mercedes Medina -- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff -- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre -- Media markets as time markets: the case of Spain / Alfonso Nieto -- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen -- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2003
• Extent: 1 online resource (192 pages)
• Subjects: 302.23/068/8; Mass media -- Marketing; Time management; Médias -- Marketing; Budgets temps; Mass media -- Marketing; Time management; Massamediaindustrie; Tijdmanagement; Tijdsbesteding; Marketing; Management; Medienwirtschaft; Zeit; Management; Medienwirtschaft; Zeit
• Languages: English
• ISBNs: 9781135638412; 1135638411
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.