Persuasive imagery : a consumer response perspective /: a consumer response perspective. (2003)

• Record Type: Book
• Further Information: Note: Edited by Linda M. Scott, Rajeev Batra.
• Other Names: Batra, Rajeev; Scott, Linda M
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2003
• Extent: 1 online resource (464 pages)
• Subjects: 153.852; 153.8/52; Imagery (Psychology); Persuasion (Psychology); Advertising -- Psychological aspects; Advertising -- Psychological aspects; Imagery (Psychology); Persuasion (Psychology)
• Languages: English
• ISBNs: 9781135635688; 1135635684
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.