Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making /: Analyzing Consumer Behavior to Drive Managerial Decision Making. (2019)

• Record Type: Book
• Further Information: Note: Rajagopal.
• Authors: Rajagopal, 1957-
• Contents: Section-I Role of Consumers Chapter 1 Consumer Behavior: Internal Factors Chapter 2 Consumer Behavior: External Factors Section-II Market and Organization Chapter 3 Understanding Market Environment Chapter 4 Strategic Capability and Direction Section-III Functional Strategies Chapter 5 Advanced Marketing-mix Chapter 6 Product and Brand Strategy Chapter 7 Pricing Strategy Chapter 8 Distribution and Promotion Strategy Chapter 9 Marketing Research.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8342; Consumer behavior; Decision making; Marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9783030119119; 3030119114
• Related ISBNs: 9783030119102
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed February 5, 2019).; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.