Understanding branding in higher education : marketing identities /: marketing identities. ([2018])

• Record Type: Book
• Further Information: Note: Anthony Lowrie.
• Authors: Lowrie, Anthony
• Contents: The desire for relevance -- The conceptualization of relevance -- What's in a brand name? -- The shattered brand fantasy -- The death rattle of the liberal arts -- A long day's journey into liberal arts pedagogy -- Concluding remarks.
• Publisher Details: New York, NY, USA : Palgrave Macmillan
• Publication Date: 2018
• Copyright Date: 2018
• Extent: Xvii, 188 pages, illustrations, 22 cm
• Subjects: 378.1/03; Branding (Marketing); Education, Higher -- Marketing; Branding (Marketing); Education, Higher -- Marketing; Hochschule; Marketing; Electronic books
• Languages: English
• ISBNs: 9781137560704; 1137560703; 9781137560711; 1137560711
• Notes: Note: Includes bibliographical references (pages 173-183) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.