Scaling the tail : managing profitable growth in emerging markets /: managing profitable growth in emerging markets. (2015)

• Record Type: Book
• Further Information: Note: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove.
• Authors: Park, Seung-ho, 1960-; Ungson, Gerardo R; Cosgrove, Andrew
• Contents: 1. Introduction -- 2. Rethinking Conventional Models -- 3. Problematique -- 4. New Logics-Scaling the Tail -- 5. The Diagnostic 'P-E-C' Framework -- 6. Positioning Firms for Profitable Growth -- 7. Defining the Drivers of Profitable Growth -- 8. Co-Aligning Strategies with Management Systems -- 9. A Synthesis of Our Findings -- 10. Recommendations -- Appendices -- I. Participants In The Field Study -- II. Survey Questionnaire -- III. Survey Demographics -- IV. Analysis Of Foreign Firms In Asia: Consumer And Retailing Sectors -- Endnotes.
• Publisher Details: Basingstoke : Palgrave Pivot
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 657/.95; International business enterprises -- Finance; International business enterprises -- Accounting; Business strategy; International business; Economic growth; Development economics & emerging economies; BUSINESS & ECONOMICS -- Accounting -- Financial; International business enterprises -- Accounting; International business enterprises -- Finance; Business strategy; International business; Economic growth; Development economics & emerging economies; Business and Management; Electronic books
• Languages: English
• ISBNs: 9781137538598; 1137538597
• Related ISBNs: 1137543531
• Notes: Note: Includes bibliographical references and index.; Note: Publisher information; title not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.