Price management : strategy, analysis, decision, implementation /: strategy, analysis, decision, implementation. ([2019])

• Record Type: Book
• Further Information: Note: Hermann Simon, Martin Fassnacht.
• Authors: Simon, Hermann; Fassnacht, Martin
• Contents: Intro; Testimonials; Preface; State of the Art; The Integration of Theory and Practice Using Case Examples; Industry Orientation; Global Approach; Target Audience; Contents; About the Authors; 1: Fundamentals of Price Management; 1.1 Profit and Price; 1.2 Definition of Price; 1.3 Price and Management; 1.3.1 Price as a Marketing Instrument; 1.3.2 Understanding the Role of Price; 1.3.2.1 Gaps Between Theory and Practice; 1.3.2.2 The Multidimensional Effects of Price; 1.3.2.3 Complex Chains of Effects; 1.3.2.4 Psychology; 1.3.2.5 Implementation Barriers; 1.3.2.6 Industry Specifics 1.3.3 Price Management as a Process1.4 Knowledge Sources for Price Management; 1.4.1 Macroeconomic Price Theory; 1.4.2 Microeconomics; 1.4.3 Marketing Science; 1.4.4 Behavioral Economics; 1.4.5 Brain Research; 1.4.6 Price Consulting; 1.4.7 Software for Price Management; 1.4.8 Pricing Innovators; 1.4.9 Popular Literature; 1.5 The Legal Framework of Price Management; 1.5.1 United States; 1.5.2 European Union; 1.5.3 Worldwide; 1.5.4 Activities of the Antitrust Agencies; 1.6 Current Trends in Price Management; 1.6.1 Prices Are Penetrating Management Thinking; 1.6.2 Price and Power 1.6.3 Price and Top ManagementConclusion; References; 2: Price Strategy; 2.1 Goals; 2.2 Price Management and Shareholder Value; 2.3 Value and Price; 2.4 Positioning; Overview; 2.5 Approach; 2.6 Price Positions; 2.6.1 Luxury Price Position; 2.6.1.1 Basics; 2.6.1.2 Management; Product; Price; Distribution; Communication; 2.6.1.3 Opportunities and Risks; 2.6.2 Premium Price Position; 2.6.2.1 Basics; 2.6.2.2 Management; Product; Price; Distribution; Communication; 2.6.2.3 Opportunities and Risks; 2.6.3 Medium-Price Position; 2.6.3.1 Basics; 2.6.3.2 Management; Product; Price; Distribution 3.3.1 Classification of Price-Response Functions3.3.2 Price-Response Functions and Price Elasticity; 3.3.2.1 Individual and Aggregated Price-Response Functions; 3.3.2.2 The Aggregated Price-Response Function; 3.3.2.3 Definition of Price Elasticity; 3.3.2.4 Linear Price-Response Functions and Price Elasticity in a Monopoly; 3.3.2.5 Linear Price-Response Functions and Price Elasticity with Competition; The Independent Variables; 3.3.3 Additional Forms of the Price-Response Function; 3.3.3.1 The Multiplicative Model; 3.3.3.2 The Attraction Model; 3.3.3.3 The Gutenberg Model Communication2.6.3.3 Opportunities and Risks; 2.6.4 Low-Price Position; 2.6.4.1 Basics; 2.6.4.2 Management; Product; Price; Distribution; Communication; 2.6.4.3 Opportunities and Risks; 2.6.5 Ultra-Low Price Position; 2.6.5.1 Basics; 2.6.5.2 Management; Product; Price; Distribution; Communication; 2.6.5.3 Opportunities and Risks; 2.6.6 The Dynamics of Price Positioning; Conclusion; References; 3: Analysis: The Economics of Price; 3.1 Introduction; 3.2 Analysis of Price-Relevant Information; 3.2.1 Cost-Plus Pricing; 3.2.2 Customers; 3.2.3 Competition; 3.3 The Price-Response Function
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource (xviii, 558 pages)
• Subjects: 658.8/16; Pricing; Marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9783319994567; 3319994565
• Related ISBNs: 9783319994550; 3319994557
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from digital title page (viewed on February 06, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.