Create and deliver a killer product demo : tips and tricks to wow your customers /: tips and tricks to wow your customers. ([2019])

• Record Type: Book
• Further Information: Note: Oscar Santolalla.
• Authors: Santolalla, Oscar
• Contents: Intro; Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Introduction; History of Product Demos in Technology; The Mother of All Demos; The Evolution of Product Demos; A Magician in Product Demos; The Recent Years; Now the Time Is Yours; Chapter 2: Killer Product Demos; A Demo Brings a Product to Life; Types of Product Demos; Public Demos; Product Launch; Startup Pitch; API Demos; Video-Recorded Demo; Private Demos; Presales Meeting; Trade Show Demo; SaaS Demo; Game Pitching Demo; Other Situations Where You Need a Demo; Scrum Sprint Review; Noncommercial Demo Sessions Key TakeawaysChapter 3: How to Craft Your Demo; Before You Start; Your Main Message; Your Story; Types of Stories Used in Product Demos; Exercise 1; The Basic Structure of a Product Demo; Section 1: Pre-Demo; Introduce the Presenter; Set the Context; Section 2: The Demo; Write a Step-by-Step Script; Six Reasons Why You Should Write a Script; How to Write a Script; Define a WOW Moment; Section 3: Wrap-Up; Exercise 2: Your Product Demo Structure; Where Can I Use My Main Message and Story?; Key Takeaways; Chapter 4: Unique Demo Structures and Timelines; Product Launch Demos; Presales Demos Overview DemoTechnical Proof Demo; SaaS Demos; Before Your SaaS Demo; During Your SaaS Demo; After Your SaaS Demo; API Demos; Comparison of Product Demo Structures; Key Takeaways; Chapter 5: Create a WOW Moment; How to Create a WOW Moment; WOW Moment on Tesla Model X Product Demo; Exercise: Create Your Own WOW Moment; Types of WOW Moments; Key Takeaways; Chapter 6: Dissection of Amazing Product Demos; Macintosh Launch; iPod Launch; iPhone Launch; Volvo Dynamic Steering Video Commercial; Tesla vs. Audi Refueling Contest; Game of Drones (Intel RealSense and Ascending Technologies) Tesla Powerwall KeynoteCisco Live 2015 Keynote; Minecraft on Microsoft HoloLens; Surface Studio Launch; Key Takeaways; Chapter 7: Preparation; Plan for the Worst Scenario; Do You Need Slides?; Be Prepared for Q Rehearse to Exhaustion; Key Takeaways; Chapter 8: How to Avoid Common Glitches; Top Recommendations to Avoid Common Glitches; Key Takeaways; Chapter 9: Weapons for Delivering Effective Technical Presentations; Common Mistakes in Technical Presentations; What Makes Technical Topics Harder to Understand?; Elements of Effective Technical Talks and Presentations Simplify Complex Concepts by Using Analogies and MetaphorsAlways Speak in Concrete Terms, Never in Abstract; Avoid Acronyms and Buzzwords; Use Multisensory Elements; Tell Stories; Speak with Passion; Key Takeaways; Chapter 10: Trends in Technology; Remote Demos; Augmented Reality; Demo Automation; Catch the Trends; Key Takeways; Chapter 11: Demo Your Product, Sell a Dream; Appendix A: Structure of a Product Demo Template; Appendix B: 5 Steps to Create a WOW Moment Template; Appendix C: Product Demo Success Checklist; Index
• Publisher Details: New York, NY : Apress
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.85; Product demonstrations; Electronic books
• Languages: English
• ISBNs: 9781484239544; 1484239547
• Notes: Note: Description based on online resource; title from digital title page (viewed on February 06, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.