Investigating the use of sex in media promotion and advertising. (2018)

• Record Type: Book
• Further Information: Note: Tom Reichert, editor.
• Other Names: Reichert, Tom
• Contents: Preface Foreword (Leonard Reid) OVERVIEW The Ageless Allure: Sex, Media, and Marketing (Tom Reichert) TELEVISION PROGRAMMING All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde) Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt) Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou) SHOCK JOCKS AND MUSIC VIDEOS Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley) Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins) MAGAZINES Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase) Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou) ADVERTISING A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson) Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom) Index Reference Notes Included
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2018
• Extent: 1 online resource (274 pages)
• Subjects: 659.1; Sex in advertising
• Languages: English
• ISBNs: 9781136777004; 1136777008
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.