Strategic marketing cases in emerging markets. ([2017])

• Record Type: Book
• Further Information: Note: Atanu Adhikari, Sanjit Kumar Roy, editors.
• Editors: Adhikari, Atanu; Roy, Sanjit Kumar
• Contents: Nestlé in Mexico: the good food versus the good life dilemma -- Tanishq: bringing jewellery to daily life -- ABC Limited -- Diageo in Turkey: the lion's milk versus global spirits -- To switch or not to switch: Madhu's dilemma -- Funmax 4D Animation Theatre -- Managing social media communications at Garanti Bank -- Revolution Ventures: introduction to the service organization and situation description -- M-Pesa: a renowned disruptive innovation from Kenya -- Irrway: a green personal mobility solution -- Citrus Ventures: distressed asset specialist.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Extent: 1 online resource (x, 166 pages)
• Subjects: 658.8/02; Business; Marketing -- Management -- Case studies; Globalization; Markets; Globalization; Marketing -- Management; Markets; Business & Economics -- Industries -- Service Industries; Business & Economics -- General; Service industries; Market research; Management science; Marketing; Service industries; Business & Economics -- Marketing -- General; Sales & marketing; Case studies
• Languages: English
• ISBNs: 9783319515458; 3319515454
• Related ISBNs: 3319515438; 9783319515434
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.