The marketing challenge for industrial companies : advanced concepts and practices /: advanced concepts and practices. ([2016])

• Record Type: Book
• Further Information: Note: Claudio A. Saavedra.
• Authors: Saavedra, Claudio A
• Contents: Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6 Industrial Product Design And Development -- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical Products -- Chapter 10 Industrial Branding -- Chapter 11 Pricing Technical Products -- Chapter 12 Introducing New Technical Products Into The Market.
• Publisher Details: [Cham], Switzerland : Springer
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8/04; Business; Industrial marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Industrial marketing; Business and Management; Marketing; Innovation/Technology Management; Business Strategy/Leadership; Business & Economics -- Production & Operations Management; Research & development management; Business strategy; Management science; Marketing; Management; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319306100; 3319306103; 9783319306094
• Related ISBNs: 331930609X; 331930609X; 9783319306094
• Notes: Note: Online resource; title from digital title page (viewed on May 26, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.