Social media management : technologies and strategies for creating business value /: technologies and strategies for creating business value. ([2015])

• Record Type: Book
• Further Information: Note: Amy Van Looy.
• Authors: Looy, Amy van
• Contents: Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- SocialCustomer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal andEthical Issues inSocialMedia.- Wrap-up.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Copyright Date: 2016
• Extent: 1 online resource (xix, 250 pages), illustrations
• Subjects: 659.14/4; Business; Social media; Internet marketing; Business -- Computer network resources; Business -- Computer network resources; Internet marketing; Social media; Business & Economics -- Information Management; Business & Economics -- Marketing -- General; Computers -- Electronic Commerce; Business & Economics -- Human Resources & Personnel Management; Business mathematics & systems; Sales & marketing; Business applications; Personnel & human resources management; Management science; Industrial management; Information technology; Marketing; Personnel management; Business & Economics -- Industries -- Media & Communications Industries; Media, information & communication industries; Electronic books
• Languages: English
• ISBNs: 9783319219905; 3319219901; 3319219898; 9783319219899
• Related ISBNs: 9783319219899
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed September 24, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.