Handbook of media branding. (2015)

• Record Type: Book
• Further Information: Note: Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.
• Editors: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia M; Ots, Mart
• Contents: Preface -- Part I: Media Branding: Locating an Emerging Research Area -- Part II: The Management Perspective: Media Brands as Management Task -- Part III: The Product Perspective: Media Brands as Branded Content -- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation -- Part V: The Consumer Perspective: Media Brands as an Audience Construct -- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (ix, 414 pages), illustrations
• Subjects: 658.8/27; Business; Branding (Marketing) -- Handbooks, manuals, etc; Mass media -- Management -- Handbooks, manuals, etc; BUSINESS & ECONOMICS -- Organizational Behavior; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; Branding (Marketing); Mass media -- Management; Business and Management; Media Management; Marketing; Journalism; Media Sociology; Business & Economics -- Marketing -- General; Language Arts & Disciplines -- Journalism; Social Science -- Media Studies; Sales & marketing; Press & journalism; Sociology; Management science; Industrial management; Marketing; Business & Economics -- Industries -- Media & Communications Industries; Media, information & communication industries; Electronic books; Handbooks and manuals
• Languages: English
• ISBNs: 9783319182360; 3319182366
• Related ISBNs: 9783319182353; 3319182358
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Online resource; title from PDF title page (EBSCO, viewed August 20, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.