R for marketing research and analytics. (2015)

• Record Type: Book
• Further Information: Note: Chris Chapman, Elea McDonnell Feit.
• Authors: Chapman, Chris; Feit, Elea McDonnell
• Contents: Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (xviii, 454 pages), illustrations (some color)
• Subjects: 005.133; Statistics; R (Computer program language); Marketing research -- Statistical methods; COMPUTERS -- Programming Languages -- General; Marketing research -- Statistical methods; R (Computer program language); Statistics; Statistics for Business/Economics/Mathematical Finance/Insurance; Statistics and Computing/Statistics Programs; Marketing; Computers -- Mathematical & Statistical Software; Business & Economics -- Marketing -- General; Mathematical & statistical software; Sales & marketing; Mathematical statistics; Marketing; Business & Economics -- Statistics; Probability & statistics; Electronic books
• Languages: English
• ISBNs: 9783319144368; 3319144367; 3319144359; 9783319144351
• Related ISBNs: 9783319144351
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed March 19, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.