Grow your global markets : a handbook for successful market entry /: a handbook for successful market entry. ([2017])

• Record Type: Book
• Further Information: Note: Raymond A. Hopkins.
• Authors: Hopkins, Raymond A
• Contents: ""Contents""; ""About the Author""; ""Preface""; ""Acknowledgments""; ""Introduction""; ""Part I: Introducing Growth in Global Markets""; ""Chapter 1: Growth in Global Markets""; ""The Benefits of Global Market Growth""; ""The Benefits of Economic Growth""; ""Environmental Forces That Make International Business Different""; ""Chapter 2: Determining Your Role in Global Markets""; ""Consider the Profit Potential of International Expansion""; ""Step 1. Estimate Future Revenue""; ""Step 2. Estimate Your Variable Costs""; ""Step 3. Estimate Your Fixed Costs"" ""Step 4. Calculate Your Gross Profit Margin""""Rules and Regulations to Consider Before Getting Started""; ""Exporting""; ""Contracts for the Sale of Goods""; ""Global Growth Plans and Strategies""; ""Exporting""; ""Turn-key Projects""; ""Licensing""; ""Franchising""; ""Contract Manufacturing""; ""Joint Venture""; ""Wholly Owned Subsidiary""; ""Global Growth and Organization Design""; ""Part II: Identifying Your Target Marketand Finding Customers""; ""Chapter 3: Look at Global Marketing""; ""Understanding Types of Markets""; ""Identifying Your Target Market"" ""Global Marketing: Leveraging Product Development Strategy That Lands International Customers""""Pricing Your Products and Services""; ""Promoting Your Products and Services""; ""Advertising""; ""Public Relations""; ""Personal Selling""; ""Direct Marketing""; ""Positioning""; ""Finding Your Global Customers""; ""Hereâ#x80;#x99;s a Quick Way to Understand Distribution and Carve Out a Strategy""; ""Chapter 4: Researching Global Markets""; ""Emerging Markets""; ""Africa""; ""Brazil""; ""Chile""; ""Peru""; ""Canada and Mexico""; ""Germany""; ""Poland""; ""Asia"" ""Chapter 5: Making Contacts and Finding Customers""""U.S. Government Sources""; ""State and Local Government Sources""; ""Non-Government Sources""; ""Part III: Negotiating Around the World""; ""Chapter 6: What Makes Global Negotiations Different""; ""Develop Cultural Awareness before Negotiating""; ""Communicating in the Global Marketplace""; ""Chapter 7: Doing Business Around the World""; ""Doing Business with North Americans""; ""North American Languages and Demographics""; ""Doing Business with South Americans""; ""South American Languages and Demographics"" ""Doing Business with Asians and Oceania""""Asian/Oceania Language and Demographics""; ""Selected Pacific Basin Countries""; ""Doing Business with Europeans""; ""European Languages and Demographics""; ""Western Europe""; ""Central Europe""; ""Northern Europe""; ""Southeastern Europe""; ""East Europe/Eurasia""; ""Doing Business with Middle Easterners""; ""Middle East Languages and Demographics""; ""Doing Business with Africans""; ""African Languages and Demographics""; ""West Africa""; ""West Central Africa""; ""North Africa""; ""East Africa""; ""Southern Africa""
• Publisher Details: United States : Apress
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 338.9; Business; Economic development; Marketing; BUSINESS & ECONOMICS -- Industries -- General; Economic development; Marketing; Business and Management; Emerging Markets/Globalization; Business Strategy/Leadership; Small Business; Trade; Start-Ups/Venture Capital; Business & Economics -- Management; Business & Economics -- Small Business; Business & Economics -- General; Business strategy; Small businesses & self-employed; Distributive industries; Corporate finance; Management science; Globalization; Leadership; Small business; Trade; New business enterprises; Market research; Electronic books
• Languages: English
• ISBNs: 9781484231142; 1484231147; 1484231139; 9781484231135
• Related ISBNs: 9781484231135; 1484231139
• Notes: Note: Includes bibliographical references and index.; Note: Online resource title from PDF title page (EBSCO, viewed October 25, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.