Political marketing and management in Ghana : a new architecture /: a new architecture. ([2017])

• Record Type: Book
• Further Information: Note: Kobby Mensah, editor.
• Editors: Mensah, Kobby A
• Contents: Political marketing and management : a new architecture / Kobby Mensah -- Political communication and public relations in the Ghanaian media : building an emotional environment with propaganda / James B. Abugre -- Change in party leadership, party brand image and voter choice / Kobby Mensah -- Political party branding and voter choice in Ghana / Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- Political financing and fund-raising in Ghana / Ibrahim Bedi -- Political party financing and reporting in Ghana : practitioner perspectives / Alban S.K. Bagbin and Albert Ahenkan -- Voter motivations in a developing democracy : a marketing perspective / Anas Sulemana, E Y Tweneboah-Koduah and Kobby Mensah -- Political management and human resources practices of political parties in Ghana / James B. Abugre -- Exploring the prospects and limits of modern democracy in Africa : the role of leaders / Kwasi Dartey-Baah -- Conclusion / Kobby Mensah.
• Publisher Details: Cham : Springer International Publishing
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.8; Business; Politics, Practical -- Ghana; Marketing -- Political aspects -- Ghana; POLITICAL SCIENCE -- Political Process -- Elections; POLITICAL SCIENCE -- Political Process -- General; Politics and government; Politics, Practical; Business & Economics -- Marketing -- General; Political Science -- Political Ideologies -- Democracy; Business & Economics -- E-Commerce -- Online Trading; Business & Economics -- Industries -- Media & Communications Industries; Sales & marketing; Elections & referenda; Media, information & communication industries; Management science; Leadership; Branding (Marketing); Elections; Internet marketing; Industrial management; Business & Economics -- Management; Business strategy; Ghana -- Politics and government; Ghana; Electronic books
• Languages: English
• ISBNs: 9783319573731
• Related ISBNs: 331957373X; 9783319573724; 3319573721
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.