Transformational sales : making a difference with strategic customers /: making a difference with strategic customers. ([2015])

• Record Type: Book
• Further Information: Note: Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
• Authors: Kotler, Philip; Dingena, Marian; Pfoertsch, Waldemar
• Contents: Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Copyright Date: 2016
• Extent: 1 online resource (xxiii, 162 pages), illustrations
• Subjects: 658.8/1; Business; Sales management; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Sales management; Business & Economics -- Marketing -- General; Business & Economics -- Sales & Selling; Technology & Engineering -- General; Sales & marketing; Engineering: general; Management science; Leadership; Marketing; Engineering economy; Business strategy; Electronic books
• Languages: English
• ISBNs: 9783319206066; 3319206060
• Related ISBNs: 9783319206059; 3319206052
• Notes: Note: Includes bibliographical references and indexes.; Note: Online resource; title from title details screen (SpringerLink, viewed on September 15, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.