Emerging issues in global marketing : a shifting paradigm /: a shifting paradigm. (2018)

• Record Type: Book
• Further Information: Note: James Agarwal, Terry Wu, editors.
• Editors: Agarwal, James; Wu, Terry
• Contents: Intro; Foreword; Contents; List of Figures; List of Tables; List of Appendices; List of Contributors; About the Authors; Endorsements; Part I: Introduction; Chapter 1: The Changing Nature of Global Marketing: A New Perspective; Introduction; Emerging Trends in Global Marketing; Organization of the Book; Conclusion; References; Part II: Emerging Trends in Global Markets; Chapter 2: A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research; Introduction. Section 1: Country, Cluster and Global-Level Trends in Political Risk in 1986-2015Data and Methodology; Country-Level Political Risk Trend: An Illustrative Example; EFA for Russia in 2001-2005; EFA-Based Index for Russia in 2001-2005; Cluster-Level Political Risk Trends: BRICS and MINT; Global-Level Political Risk Trends: Geographic Map; Section 2: Research Trends in Global Marketing and Political Risk in 1986-2015; Data and Methodology; Automated Content Analysis Approach; Dictionary Approach; Research Trends in Global Marketing in 1986-2015. Research Trends in ICRG Political Risk in Global Marketing Scholarship in 1986-2015Research on BRICS and MINT in 1986-2015; Content Analysis of Research Trends in 1986-2015; Section 3: Political Risk and Global Marketing -- Implications and Future Research; References; Chapter 3: Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries; Introduction; Conceptual Background; Service Quality and Satisfaction; Cultural Values; Culture, Service Quality, and Satisfaction; Hypotheses Development. Cross-National Versus Cross-Cultural ModelsModerating Effects in Cross-National and Cross-Cultural Analysis; Individualism/Collectivism; Uncertainty Avoidance; Methodology; Results and Analysis; Modeling of Service Quality; Measurement Model; CMV and Measurement Equivalence Test; Reliability and Validity; Discussion and Implications; Cross-National Research; Cross-Cultural Research; Individualism/Collectivism as Moderator; Uncertainty Avoidance as Moderator; Contributions and Conclusion; References; Chapter 4: Cross-Border E-Commerce: A New Driver of Global Trade; Introduction. Literature ReviewConceptual Framework for CBEC; China's Cross-Border E-Commerce: An Overview; Current Picture, Structure, Shopping Channels, and Import Models; Infrastructure and Environment of China's CBEC; Promoting Cross-Border E-Commerce: China's Experience; Alibaba.com and JD.com: Key CBEC Players; Ten Pilot Cities on CBEC; Favorable CBEC Policies; Venture Capital Inflows; Government Intervention Missteps; Cross-Border E-commerce: Opportunities and Challenges; Opportunities; Opportunities for Merchants; Opportunities for Governments; Opportunities for Third-Party Providers.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8/4; Business; Export marketing; Export marketing -- Management; Management science; Marketing; Management information systems; Globalization; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Export marketing; Export marketing -- Management; Computers -- Enterprise Applications -- Business Intelligence Tools; Business & Economics -- General; Business mathematics & systems; Market research; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319741291; 3319741292
• Related ISBNs: 9783319741284; 3319741284
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed April 5, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.