Advances in global marketing : a research anthology /: a research anthology. ([2018])

• Record Type: Book
• Further Information: Note: Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, editors.
• Editors: Leonidou, Leonidas C; Katsikeas, Constantine S; Samiee, Saeed; Aykol, Bilge
• Contents: International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models -- Reverse internationalization: A review and suggestions for future research -- The roles of INVs and their agents in the organization of marketing tasks -- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization -- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms -- Strengthening innovation for greater exporting: A strategic path for developing country firms -- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective -- Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience -- Face concerns and purchase intentions: A cross-cultural perspective -- The VCW-Value Creation Wheel: A framework for market selection and global growth -- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets -- Ethics, sustainability, and culture: A review and directions for research.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8/48; Business; Marketing research; Export marketing -- Research; Management science; Marketing; International business enterpris; Entrepreneurship; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Export marketing -- Research; Marketing research; Business & Economics -- International -- Economics; Business & Economics -- Entrepreneurship; Business & management; Entrepreneurship; Business & Economics -- Marketing -- General; Sales & marketing; Business and Management; Marketing; International Business; Entrepreneurship; Electronic books
• Languages: English
• ISBNs: 9783319613857; 3319613855
• Related ISBNs: 9783319613840
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed October 26, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.