Marketing renewable energy : concepts, business models and cases /: concepts, business models and cases. ([2017])

• Record Type: Book
• Further Information: Note: Carsten Herbes, Christian Friege, editors.
• Editors: Herbes, Carsten; Friege, Christian
• Contents: Preface; Contents; List of Contributors; Part I: Foundations of Renewable Energy Marketing; Some Basic Concepts for Marketing Renewable Energy; 1 Introduction; 2 Marketing 3.0; 3 Attributes of Renewable Energies and Their Effects on the Marketing of Renewable Energy; 4 Aims of Consumers When Buying Renewable Energy; 5 Marketing Mix for Renewable Energy; 5.1 Product Policy for Renewable Energy; 5.2 Pricing Policy for Renewable Energy; 5.3 Distribution Policy for Renewable Energy; 5.4 Communication Policy for Renewable Energy. 6 Relevance of Renewable Energy as an Input Factor in Marketing Other Goods and Services7 Summary: Most Important Steps for the Successful Marketing of Renewable Energy; References; Global Markets and Trends for Renewables; 1 Support Schemes for Renewable Energies; 1.1 Support Schemes for Renewable Electricity; 1.2 Support Schemes for Renewable Heat; 1.3 Support Schemes for Renewable Fuels; 1.4 Policy Measures and Targets Worldwide; 2 Primary Energy Consumption from Nonrenewable Sources; 2.1 Status Quo; 2.2 Trend 2020; 3 Utilization and Markets of Renewable Energies. 3.1 Renewable Electricity Production and Application3.1.1 Status Quo; 3.1.2 Trend 2020; 3.2 Renewable Heat Production and Application; 3.2.1 Status Quo; 3.2.2 Trend 2020; 3.3 Renewable Fuel Production and Application; 3.3.1 Status Quo; 3.3.2 Trend 2020; 3.4 Relevance of Renewable Energy Sector; 3.4.1 Status Quo; 3.4.2 Trend 2020; References; Consumer Preferences for Renewable Energy; 1 Introduction; 2 On the Concept of Preferences; 2.1 Consumer Preferences and Consumer Responsibility; 2.2 Preferences, Attitudes and Behavior; 3 Methods of Preference Elicitation. 3.1 The Special Case of Environmental Goods3.2 The Problem of Incentive Compatibility; 4 Consumer Preferences for Renewable Energy; 5 Conclusion; References; Direct Selling of Renewable Energy Products; 1 Problem; 2 Basics of Direct Selling; 2.1 Definition of Direct Selling; 2.2 Direct Selling as an Element of Multichannel Strategies; 3 Direct Sales of Renewable Energy Products; 3.1 Special Features of Direct Sales of REProducts; 3.2 Checklist for the Successful Direct Sales of RE Products; 4 Green Electricity in Direct Sales; 5 Summary and Outlook; References. Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consum ... 1 Introduction; 2 Related Research; 3 Study Design; 3.1 Investigating Stated Preference with Choice-Based Conjoint Analysis; 3.2 Market Segmentation; 3.3 Methodology; 4 Results; 4.1 Preferences for Different Product Attributes; 4.2 Market Segments Analyzed by Sociodemographic, Psychographic, and Behavioral Characteristics; 5 Conclusions and Recommendations; References; Introducing Green Electricity as the Default Option; 1 Introduction.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 333.794; Business; Renewable energy sources -- Marketing; Energy development -- Economic aspects; BUSINESS & ECONOMICS -- Real Estate -- General; Energy development -- Economic aspects; Renewable energy sources -- Marketing; Business and Management; Marketing; Energy Policy, Economics and Management; Renewable and Green Energy; Business & Economics -- Industries -- Energy Industries; Science -- Energy; Energy technology & engineering; Alternative & renewable energy sources & technology; Management science; Marketing; Renewable energy sources; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319464275; 3319464272
• Related ISBNs: 9783319464268; 3319464264
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed June 28, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.