Social commerce : marketing, technology and management /: marketing, technology and management. (2015)

• Record Type: Book
• Further Information: Note: Efraim Turban, Judy Strauss, Linda Lai.
• Authors: Turban, Efraim; Strauss, Judy; Lai, Linda
• Contents: Introduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Copyright Date: 2016
• Extent: 1 online resource (320 pages)
• Subjects: 658.872; Business; Internet marketing -- Social aspects; Social media; Customer relations; Business & Economics -- Marketing -- General; Business & Economics -- Operations Research; Sales & marketing; Operational research; Management science; Information technology; Marketing; Operations research; Business & Economics -- Information Management; Business mathematics & systems
• Languages: English
• ISBNs: 9783319170282
• Related ISBNs: 9783319170275
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.