Fuzzy classification of online customers. (2015)

• Record Type: Book
• Further Information: Note: Nicolas Werro.
• Authors: Werro, Nicolas
• Contents: Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (xiii, 141 pages), illustrations
• Subjects: 511.3/13; Business; Fuzzy logic; Customer relations -- Management -- Data processing; Electronic commerce -- Management; MATHEMATICS -- General; Customer relations -- Management -- Data processing; Electronic commerce -- Management; Fuzzy logic; Business and Management; IT in Business; e-Commerce/e-business; Marketing; Sales/Distribution; Computers -- Electronic Commerce; Business & Economics -- Marketing -- General; Business & Economics -- Sales & Selling; Business applications; Sales & marketing; Management science; Information technology; Marketing; Sales management; Business & Economics -- Information Management; Business mathematics & systems; Electronic books
• Languages: English
• ISBNs: 9783319159706; 3319159704; 3319159690; 9783319159690
• Related ISBNs: 9783319159690
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (SpringerLink, viewed March 5, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.