Inter-regional place branding : best practices, challenges and solutions /: best practices, challenges and solutions. ([2015])

• Record Type: Book
• Further Information: Note: Sebastian Zenker, Björn P. Jacobsen, editors.
• Editors: Zenker, Sebastian; Jacobsen, Björn P
• Contents: Inter-regional place branding and the role of so-called meta-brands -- The relationship between different levels of place for place branding -- A co-operative approach to local and regional development -- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce -- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement -- Cross-border place branding: the perception of citizens -- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development -- Best Practices of Cross-border Place Branding in Europe -- Reaching a 2Critical Mass3: Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada -- Cross-border Place Branding: 2Zooming in3 the potential case of North of Portugal and Galicia -- One regional marketing project, two and a half regions -- evaluating marketing activities of regions with respect to different stakeholder perspectives -- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (179 pages), illustrations
• Subjects: 658.8; Geography; Branding (Marketing); BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Business & Economics -- Urban & Regional; Business & Economics -- Economics -- General; Political economy; Environmental economics; Regional economics; Environmental economics; Science -- Earth Sciences -- Geography; Economic geography; Electronic books
• Languages: English
• ISBNs: 9783319153292; 3319153293
• Related ISBNs: 9783319153285; 3319153285
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.