Applying behavioural science to the private sector : decoding what people say and what they do /: decoding what people say and what they do. (2018)
- Record Type:
- Book
- Title:
- Applying behavioural science to the private sector : decoding what people say and what they do /: decoding what people say and what they do. (2018)
- Main Title:
- Applying behavioural science to the private sector : decoding what people say and what they do
- Further Information:
- Note: Helena Rubinstein.
- Authors:
- Rubinstein, Helena
- Contents:
- Part I: Theory and principles of behavioural science.- Chapter 1:An overview of behavioural science:Why businesses don't use it and why they should.- Chapter 2:The difficulty of predicting behaviour:Why existing market research methods aren't good enough.- Chapter 3:The science behind behaviour:Why evidence-based theories and models are useful.- Chapter 4:The application of theory to intervention design:Why a structured process is vital.-Part II Embedding behavioural science in the business.- Chapter 5:The integration of behavioural science into business:How to overcome resistance to using it in in the organisation.- Chapter 6:The importance of multiple perspectives:How to make behavioural science work in multidisciplinary teams.- Chapter 7:A case study of using behavioural science in practice:How Southwest Airlines used it to improve the boarding experience.- Chapter 8:The ethical risks of using behavioural science:How to avoid its misuse.- Chapter 9:The benefits of applying behavioural science to business:How to get the most value from behavioural science.
- Publisher Details:
- Basingstoke, Hampshire : Palgrave Macmillan
- Publication Date:
- 2018
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.812
Customer relations -- Psychological aspects - Languages:
- English
- ISBNs:
- 9783030016982
- Related ISBNs:
- 9783030016975
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.377872
- Ingest File:
- 02_358.xml