Bricks to clicks : why some brands will thrive in e-commerce and others won't /: why some brands will thrive in e-commerce and others won't. ([2017])

• Record Type: Book
• Further Information: Note: David Feinleib.
• Authors: Feinleib, David
• Contents: Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
• Publisher Details: New York : Apress
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource, color illustrations
• Subjects: 658.054678; Business; Electronic commerce; Business planning; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Business planning; Electronic commerce; Business and Management; Online Marketing/Social Media; Branding; Corporate Communication/Public Relations; Business & Economics -- Marketing -- General; Business & Economics -- Public Relations; Sales & marketing; Public relations; Management science; Internet marketing; Branding (Marketing); Public relations; Business & Economics -- E-Commerce -- Online Trading; Electronic books
• Languages: English
• ISBNs: 9781484228050; 1484228057; 1484228049; 9781484228043
• Related ISBNs: 9781484228043; 1484228049
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed June 6, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.