The customer trap : how to avoid the biggest mistake in business /: how to avoid the biggest mistake in business. ([2015])

• Record Type: Book
• Further Information: Note: Andrew R. Thomas and Timothy J. Wilkinson.
• Authors: Thomas, Andrew R; Wilkinson, Timothy J
• Contents: The biggest business mistake -- The customer trap and brand destruction -- Turning your innovations into commodities -- When sales channels get hijacked -- Living the outsourcing compulsion -- The STIHL story -- Innovation's second step -- Getting the data and doing marketing right -- Going global and keeping the faith -- Staying local and independent.
• Edition: First edition
• Publisher Details: California : Apress
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8/7; Business; Distributors (Commerce); Consumers; Dealers (Retail trade); New products -- Marketing; Management science; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumers; Dealers (Retail trade); Distributors (Commerce); New products -- Marketing; Business & management; Electronic books
• Languages: English
• ISBNs: 9781484203859; 1484203852
• Related ISBNs: 9781484203866
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed April 13, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.