Language, media and economy in virtual and real life : new perspectives /: new perspectives. (2018)

• Record Type: Book
• Further Information: Note: Edited by Paola Cotticelli Kurras and Alfredo Rizza.
• Editors: Cotticelli-Kurras, Paola; Rizza, Alfredo, 1974-
• Contents: Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors
• Publisher Details: Newcastle upon Tyne, UK : Cambridge Scholars Publishing
• Publication Date: 2018
• Extent: 1 online resource (1 volume)
• Subjects: 658.8/27; Historical & comparative linguistics; Markenname; Marketing; Werbung; Wirtschaftssprache; Economics -- Language; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Semiotics / semiology; Advertising & society; Economics -- Language; Electronic books
• Languages: English
• ISBNs: 9781527521452; 1527521451
• Related ISBNs: 1527505804; 9781527505803
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.